PUMA has partnered with its Basketball and Classics Creative Director, Jay-Z, and Roc Nation’s Emory Jones, as the executive producers of “The Collective.” Each member of “The Collective” will highlight various classic PUMA sneaker silhouettes with interviews, creative content, and product designs that help define both what it means to be a classic, and what it means to have timeless influence. PUMA will be examining the meaning of the word “Classic” through products, content, and impact created by “The Collective,” a group of cultural icons & influences who have shaped the sneaker game over the last half-century. PUMA is tapping into the archives for its latest campaign.Īs a part of the “FOR ALL TIME” campaign, the iconic footwear brand is teaming up with its legendary roster to redefine the classics.
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